The founders story
The Night I Realized Success Could Make You Sick
I grew up under stage lights. From sixteen to twenty-five, I lived on rhythm and applause—teaching classes, leading workshops, one of Belgium’s go-to dancers. It was a life tuned perfectly to a beat.
Until the music stopped.
Not outside—inside.
I told myself I just needed a new direction. A small pivot. But nobody warns you that when your world is built around a culture, a tribe, a ritual… changing “direction” can collapse the whole stage. I left dance—and everything else left with it.
Sleep left first.
Then clarity. Then the map.
Fog settled in. The kind that creeps behind the eyes and turns thoughts into static. Days blurred. I tried “be positive.” I tried, “work harder.” I tried to outrun the gray. You can’t sprint through a swamp.
I didn’t call it depression. I called it “a phase.” Then “bad weeks.” Then, “maybe I’m just tired.” I went to psychologists who meant well—some small talk, some sleeping pills, nothing dangerous, nothing deep. I don’t think they were bad. Furthermore, I just think they were… basic. The fog didn’t care.
Chapter 1 — The Empty Calendar
People looked at me and saw someone who “had it all.” I looked in the mirror and saw a battery on 2%. I changed jobs, changed habits, changed everything—twice—before I admitted it: I had a problem I couldn’t dance my way through.
Depression isn’t dramatic from the inside. It’s not a scream. It’s a dimmer switch.
I stopped wanting. That was the worst part—when wanting disappeared.
Chapter 2 — The Opposite Fire
Then life flipped. I found marketing. Branding. Web design. A universe where problems had levers and systems and tests. I fell in love with the craft and did what ambitious people do: I overdid it.
Full-time by day. Projects at night. Seven days on, zero off. Motivation? Through the roof. Sleep? Negotiable. My mind sprinted; my body staged a quiet protest.
Burnout arrived dressed like success. Same fog. Same heaviness. Different meaning: this time I wanted it all—my body just refused to come with me.
Chapter 3 — Experts, Pills, and the Missing Chapter
I tried again. Another psychologist. Then another. A psychiatrist, a book, more pills. I’ll say it clearly: talk to someone when you’re struggling. Speak it out loud.
But here’s what nobody told me: motivation without a body that can carry it is a time bomb.
I wasn’t depressed anymore—at least not in the same shade. I had ideas, energy, plans. My body moved like it was underwater. I could think yes. I could only do no.
That’s when it clicked.
Chapter 4 — The Click
I’m an analyst by nature. Give me chaos and I’ll make a checklist. So I built schedules. I built routines. I fell off them. Built better ones. Fell again. I stood them back up and asked: What if recovery isn’t just a conversation? What if it’s a choreography?
Not a motivational poster. A sequence.
Light, breath, small wins, repeatable actions. Things you can do when your nervous system feels like a short circuit. No moralizing. No “try harder.” Just physics. Biology. Friendly structure. Ten minutes that wake the body. Ten minutes that calm it. A few moves you can do in jeans. A plan that fits in the cracks of a bad day.
I stopped trying to “fix my life” and started training my body to carry it.
Slowly, the fog thinned.
Chapter 5 — The Rebuild
It wasn’t linear. Some days I slid back into the dark room, staring at the ceiling, bargaining with sleep. But the difference now was a rope on the floor—I could feel it with my foot. A way out I trusted, because I’d tested it when I had nothing to give.
I learned the rule: the mind decides, the body delivers. Miss either and you loop.
I wasn’t “cured.” I was equipped.
Chapter 6 — From Me to We
Then came the anger. Not at people—at the waste. The €90 sessions that never touched the body. The “sleep it off” advice that turns into months. The smart, ambitious, good people who think they’re broken because they can’t “willpower” their way through a nervous system that’s waving a red flag.
I wanted to make something affordable, repeatable, practical—something anyone could do when the fog rolls in or when your engine overheats.
So I packaged what worked. Not a miracle. A method. The choreography I wish someone had handed me on day one.
Chapter 7 — What This Means If You’re Reading This in the Dark
If you can’t sleep because your thoughts race: you’re not weak.
If you sleep all day because your bones feel like they’re made of sand: you’re not lazy.
If you’ve read the books and tried the apps and still feel underwater: you’re not alone.
You don’t need clichés. You need a sequence that respects the body and the ambition. A way to restart without shame. A page you can open at 3:17 a.m. that tells you the next ten minutes, not your entire future.
That’s what I built—because I needed it first.
Gratitude & A Hand Out
I’m grateful to everyone who tried to help. Even the basic advice taught me what was missing. The truth is simple and hard: we get better when mind and body learn to hold each other.
I started as a dancer. I still am—just to a different music. Today, I choreograph systems for people who want their life back.
If that’s you, come with me. We’ll start small. We’ll start now. And we’ll start with something your body can actually carry.
Ali, living in a small town in Belgium called Ghent. I whish you all the best and my God help us shine like we truly ment to shine.
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